Yeezy with Flubber
Self-Initiated - Young Glory

Art Director: Eddie Sim
Copywriter: JooXuan

Brief - Flubber Subscription

It’s 2022 and the fictitious ‘Flubber’ technology has become a reality.

You simply rub it onto your outsole and get instant gravity defying vertical leap ability.

The NBA, NCAA and professional leagues across the world are still undecided on if they will ban or allow the technology. But it’s now available to consumers - in the form of a $100 USD monthly subscription - and your job is to drive sign-ups to the subscription.

How it work
Don't forget to turn on your audio!

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