SIMShub
Self-Initiated - Young Glory

Art Director: Eddie Sim
Copywriter: JooXuan

Brief - The Sexy Brief

Only twenty-five of the states in the US require sex ed to be scientifically accurate. How can we leverage the Sims brand and platform to help teach the realities of sex to young people before it gets too real - without requiring in-game updates?"








Back ︎︎︎