X-mini Evolve 2

To create an integrated campaign and launch a concept for X-mini Evolve 2 in consideration of all communication channels.

The metaphor of using trampoline park’s pounding motion and energetic movement through music, exploring the idea of cymatics with liquid photography as it portrays surreal and energetic visuals. ‘Blast your moves, share your musics’.

Cymatics is the process of visualising sound through vibration as a medium such as sand, water and many more. Liquids easily take the shapes of containers. However, there are some liquids that do not follow the rule of what we call “magic liquids” corn starch.