#myMaggi
This is my Maggi, what’s yours?
This is my Maggi, what’s yours?
Client: Nestle Singapore Maggi
Creative Agency: Publicis Singapore
Chief Creative Officer: Shayne Pooley
Art Director: Eddie Sim
Copywriter: Kimberly Cordeiro
Director: Keith Su, Prodigious
Creative Agency: Publicis Singapore
Chief Creative Officer: Shayne Pooley
Art Director: Eddie Sim
Copywriter: Kimberly Cordeiro
Director: Keith Su, Prodigious
![](https://freight.cargo.site/t/original/i/00317c3b86e2bfabe5f785b491f7a2e6197d1eeadf45efd0ca8ee66b5fdd503f/NESTL1049_MAGGI-2-MIN-NOODLE_ERIC_210421.gif)
Comforting food aren’t magical but memories that goes hand in hand with taste makes it special.
![](https://freight.cargo.site/t/original/i/fb17febbf5a50bfcab7fb2417ce6234b8b53c563d437b131febfbc2e2b3c37c9/Chef-Eric.png)
![](https://freight.cargo.site/t/original/i/e5977afc49af44e55a4662d654399d590e569064e87ff845e8fa0b963fd4fb9a/Munah.png)
![](https://freight.cargo.site/t/original/i/bce9a8deccf4ea9baa2fee06654f2bad07d4ebffedceae6349ba19c6e40b7bf0/Aiken.png)
This series traces our KOL’s fondest memory with Maggi. They will share their stories while cooking their own version of #myMaggi noodles.
Recipe Social Post
![](https://freight.cargo.site/t/original/i/9145b13dec6199c998279081f30d27a89a0d0fed62e3bea1e8d170bb6b709d77/Artboard-1.png)
15s cut down for IGs Recipe post
Tay Kewei Engagement post
![](https://freight.cargo.site/t/original/i/153432baa5ef9dcdb018284edc1f9c62cca6db8a263936257b302a8ae0d96ec1/KW_1.gif)
![](https://freight.cargo.site/t/original/i/ca1e705d3e455bb649d93e417792a042d01525e8faea1e09e29b3e55f367692c/KW_2.gif)
![](https://freight.cargo.site/t/original/i/a5c2c5bdd762fdf879a584ed8fc49ebdf013cd2772acab83013242275476f639/KW_3.gif)